Connecting on Diwali

UPDATES | NORTH AMERICA
October 2022
By a member of SEND’s Diaspora | North America team

Diwali, also called the Festival of L ights, was celebrated this year starting on October 22 . The holiday lasts for 5 days and is one of the most important holiday s in the Hindu calendar . It is celebrated on the darkest night of the year in the Hindu month of Kartik. Many Hindus pray to Lakshmi, the goddess of wealth and light diyas (lamps) , or small clay lamps. In Bengal, Diwali is a time to worship Kali, the goddess of time and death. It is a popular time to gather with family and friends to feast and enjoy sweets.

We connect with Hindus during this time by send ing thoughtful greetings to our Hindu friends, such as “Hoping Diwali brings warmth and peace into your life.” If invited, this is a good opportunity to join your Hindu friends in their celebration.

We m inister to Hindus in North America by building relationships and friendships with them. We connect with them by j oining them in their holidays and inviting them to celebrate our American holidays such as Thanksgiving, Christmas , and Easter . These holidays provide natural opportunities to explain the spiritual significance of these holidays as well as the reason for the hope you have within you.

The holiday season is right around the corner. Invite your friends to join you and don’t forget to wish them peace and warmth during their holidays. You never know what kind of opportunity God will provide.


Additional Posts

From Siberian winters and language barriers to pandemic isolation and regional conflicts, our missio
By Emily Westcott April 23, 2025
From Siberian winters and language barriers to pandemic isolation and regional conflicts, our missionaries share deeply personal moments of doubt, spiritual stretching, and questioning their calling.
Have you ever made a New Year’s resolution only to break it in less than a week? On March 1, 1.8 bil
By Diaspora North America March 7, 2025
Have you ever made a New Year’s resolution only to break it in less than a week? On March 1, 1.8 billion Muslims began their annual fasting month called Ramadan. They are supposed to fast completely—no water or food—during daylight hours from March 1–Mar 29. It begins with much fanfare, promises, and declarations, as fasting during Ramadan is one of the five pillars of Islam. Muslims believe that faithfully keeping the fast ensures one’s place of favor with God.
By Diaspora North America February 10, 2025
Have you ever had your plans unexpectedly rearranged? That’s exactly what happened during my visit to a refugee family.
Show More