What Does a "Win" Look Like?

On a trip in Manitoba last week, I enjoyed a coffee break with a businessman. As we talked about the intersection of business and mission, he posed a simple but profound question:  "What does a 'win' look like for SEND?" Of course, I've often thought about our goals, and SEND is working hard to refine and enact appropriate metrics for global missions. This particular question, however, required laser-like focus on our top priorities - what do we exist to do?


Our Purpose


Our over-arching purpose is to establish reproducing churches among the unreached people of the world. SEND personnel are trying to "work themselves out of a job" so that local believers can assume leadership of culturally appropriate, God-honouring communities. The essential common ground is God's love and biblical truth, not cultural expression. Our hope is that in time each group, using their own language, will lead their own churches, write their own books (if they are literate), compose their own worship material, and reach out effectively to their own communities (who better?) and beyond. Without question, it's a big dream "win". We think it's well worth the effort.



Learn More about SEND Canada.

Discover Ministry Opportunities.


Additional Posts

From Siberian winters and language barriers to pandemic isolation and regional conflicts, our missio
By Emily Westcott March 21, 2025
From Siberian winters and language barriers to pandemic isolation and regional conflicts, our missionaries share deeply personal moments of doubt, spiritual stretching, and questioning their calling.
Have you ever made a New Year’s resolution only to break it in less than a week? On March 1, 1.8 bil
By Diaspora North America March 7, 2025
Have you ever made a New Year’s resolution only to break it in less than a week? On March 1, 1.8 billion Muslims began their annual fasting month called Ramadan. They are supposed to fast completely—no water or food—during daylight hours from March 1–Mar 29. It begins with much fanfare, promises, and declarations, as fasting during Ramadan is one of the five pillars of Islam. Muslims believe that faithfully keeping the fast ensures one’s place of favor with God.
By Diaspora North America February 10, 2025
Have you ever had your plans unexpectedly rearranged? That’s exactly what happened during my visit to a refugee family.
Show More
Share by: