US Leadership

Michelle Atwell, MPA


Michelle has more than 18 years of experience working at ministries and nonprofits, most recently with the Red Cross of Michigan. She has also served on SEND’s US Council and chaired the Financial Development Committee. Her missions experience includes a trip with InterVarsity Christian Fellowship to Samara, Russia (1998) and leading several teams to Chernobyl, Ukraine. Michelle enjoys spending time with her family, running, reading, and learning to speak Russian.

Adam Baron

Chief Operations Officer 

Adam brings over 25 years of experience in the collegiate world, both domestic and abroad, to his COO work for SEND US. He likes to say he has a “low threshold for sameness, and a keen focus on Kingdom projects with compound interest.” He is fueled by an administrative savvy, doggedness, prayerfulness, generosity, and the convening of people who care passionately about the Gospel, worldwide missions, and the collegiate world. Adam is married to María José and they are the proud parents of a very sporty and entrepreneurial daughter, Sophia Grace.

Missions CFO
Kevin Friesen

Chief Financial Officer

Kevin joined SEND in February 2015 as the CFO. He has extensive non-profit experience having ministered for over 31 years in inner-city Rescue Mission work in Minneapolis/St Paul and Sioux Falls SD. He has his CPA license and a Masters in Software Systems.

Eric King

Since his first international mission trip, Eric has had a heart to see everyday disciples playing their part in making disciples among all nations. God has given him many opportunities to live that passion out as a mission pastor at a local church in Florida for 8 years and in leading church mobilization for a large, mission sending agency for over 12 years. Eric leads the SEND church relationships and mobilization team with with a desire to serve more churches as they pursue joining God in His global, redemptive mission. Eric and Mariah have been married for over 22 years and have 2 high school sons and a daughter in college.

Director of People Care & Development
Nathan Didlake

Director of People Care & Development

Nathan Didlake comes to SEND International after serving in pastoral ministry for over twelve years. Also, while ministering in NJ, he became a sworn Chaplain for Stafford Twp.’s first responders, receiving training and extensive experience in trauma care. He has an English B.A. from LeTourneau University, a M.A. in Biblical Exegesis from Wheaton College, and is currently achieving his DMin from Wheaton as well. His better (and smarter) half is Rachel, and they are parents to Mikell, Lydia, and Silas (who are hilarious). He is a lover of NJ pizza and bagels, home renovation, Parks and Recreation, and cats over dogs. He’s very serious about how he makes his coffee and loves long conversations about life over good food and drink.  

In his People Care and Development role, he is committed to providing safe, confidential, and meaningful care to SEND’s greatest asset… its people. Email him any time at [email protected].

Missions fundraiser
Scott Strauss

Director of Development

Scott was born and raised in Michigan and lived in Alaska for 29 years after serving in the Marine Corps. As Director of Development his role is to build and steward strategic relationships with individuals, foundations, and organizations who have resources to invest in the work of SEND. Scott helps align the passions of those who give with SEND’s urgent need to share the gospel and make disciples among the unreached. Scott is married to Sarah and they have three children (Benjamin, Daniel, and Phoebe). The Strausses love serving God with SEND and are excited to be on this journey.