US Leadership

Michelle Atwell, MPA


Michelle has more than 18 years of experience working at ministries and nonprofits, most recently with the Red Cross of Michigan. She has also served on SEND’s US Council and chaired the Financial Development Committee. Her missions experience includes a trip with InterVarsity Christian Fellowship to Samara, Russia (1998) and leading several teams to Chernobyl, Ukraine. Michelle enjoys spending time with her family, running, reading, and learning to speak Russian.

Adam Baron

Chief Operations Officer 

Adam brings over 25 years of experience in the collegiate world, both domestic and abroad, to his COO work for SEND US. He likes to say he has a “low threshold for sameness, and a keen focus on Kingdom projects with compound interest.” He is fueled by an administrative savvy, doggedness, prayerfulness, generosity, and the convening of people who care passionately about the Gospel, worldwide missions, and the collegiate world. Adam is married to María José and they are the proud parents of a very sporty and entrepreneurial daughter, Sophia Grace.

missionary member care director
Bruce Cannon

Director of Personnel & Member Care

Since 2011, Bruce has overseen the Member Care Team, whose responsibility is the care and development of our appointees working towards deployment and our members who are in the States on home service or in transition, along with care for our college MKs. His team is also responsible for HR including benefits oversight. Bruce is married to Linda and they have two boys (Aaron & Zachary). He graduated from Trinity Evangelical Divinity School in 1989. After five years in pastoral ministry in Northern California, Bruce and Linda served for 17 years as church planters in Poland (with the first year in Russia). The final three years in Poland he also served as Area Director for North Central Europe.

Missions CFO
Kevin Friesen

Chief Financial Officer

Kevin joined SEND in February 2015 as the CFO. He has extensive non-profit experience having ministered for over 31 years in inner-city Rescue Mission work in Minneapolis/St Paul and Sioux Falls SD. He has his CPA license and a Masters in Software Systems.

Eric King

Since his first international mission trip, Eric has had a heart to see everyday disciples playing their part in making disciples among all nations. God has given him many opportunities to live that passion out as a mission pastor at a local church in Florida for 8 years and in leading church mobilization for a large, mission sending agency for over 12 years. Eric leads the SEND church relationships and mobilization team with with a desire to serve more churches as they pursue joining God in His global, redemptive mission. Eric and Mariah have been married for over 22 years and have 2 high school sons and a daughter in college.

Missions fundraiser
Scott Strauss

Director of Development

Scott was born and raised in Michigan and lived in Alaska for 29 years after serving in the Marine Corps. As Director of Development his role is to build and steward strategic relationships with individuals, foundations, and organizations who have resources to invest in the work of SEND. Scott helps align the passions of those who give with SEND’s urgent need to share the gospel and make disciples among the unreached. Scott is married to Sarah and they have three children (Benjamin, Daniel, and Phoebe). The Strausses love serving God with SEND and are excited to be on this journey.

Missions communications director
Amy Walters

Director of Communications

Amy has served at SEND since 2004. Her team is responsible for SEND’s website, videos, photography, blogs, email, social media, print literature, and presentation tools. She also teaches communication sessions during new candidate training. She graduated from Moody Bible Institute in 2002 and the Graduate Institute for Applied Linguistics in 2003. Amy enjoys creating, traveling, serving at her church, and spending time with her husband, Aaron, and two kids.